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I'll Have That Typeface on the Menu

Sunday, July 20, 2008 - Lawrence Hsu | BC

It's no secret that the cost of a restaurant dish tends to mirror its complexity. That's why a menu item that says "medley of berry conserves and pureedpindas " is likely to cost five times what it would if it were just called peanut butter and jelly. But it turns out that obscure menu terminology may be just half the game. A new study suggests that typography also plays a role in influencing diners.

I'll Have That Typeface on the Menu from TIME

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