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Adapting Websites to Users

Sunday, July 06, 2008 - Lawrence Hsu | BC

It's hard to build a website that will please everyone. Some people respond best when they see basic facts on a clean page, others when they have a lot of charts and graphs at their fingertips. Now researchers at MIT's Sloan School of Management hope to make websites better at selling products by making them adapt automatically to each visitor, presenting information in a way that complements that person's style of thinking.

Adapting Websites to Users from Technology Review

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